01
Curiosity that creates.
We ask better questions to find better answers, then build something that works. Our curiosity isn't academic. It's in service of finding the real opportunity and shipping something that fits.
A BC-based team of strategists, technologists, and designers, here to help Canadian organizations move from AI curiosity to capability.
We partner with organizations to explore what's possible with AI through creative problem-solving, responsible technology, and hands-on collaboration. We bring optimism and rigor in equal measure, because we believe AI should expand what people can do, not narrow it. Our role is to raise the floor on what every organization can achieve, and increase the ceiling for those ready to lead.
A future where every organization has the literacy, confidence, and capability to use AI as a force for good.
We started Sense & Motion because we kept seeing the same pattern: AI strategy decks that never shipped, AI training that didn't stick, and AI software that didn't survive handoff. Every failure came from a narrow specialist owning a problem that needed integration. We're built differently.
We're cross-disciplinary out of necessity. Our team brings strategy, design, software engineering, facilitation, and operational depth. You work with senior people, directly. The pitch team doesn't hand off to juniors after the contract signs. The people who scope your work are the people who deliver it.
We're based in Vancouver, and understand what it's like to run an organization under BC's specific conditions. We bring sensibility to the work, while being measured, grounded, honest about constraints.
Four values that guide how we work with clients, how we build the team, and how we make hard decisions when good things are in tension.
We ask better questions to find better answers, then build something that works. Our curiosity isn't academic. It's in service of finding the real opportunity and shipping something that fits.
We show up honestly about what we know, what we don't, and what we're figuring out together. We tell hard truths when it matters, and we share ownership of outcomes, not just deliverables.
Every solution starts with understanding the humans in the system. AI enhances human capability rather than replacing human judgment. You'll be more capable when we're done, not more dependent.
Progress over perfection. We'd rather take a thoughtful step forward than wait for the perfect plan. We experiment, ship, measure, and adjust, building momentum through small accountable actions.
Two standards we hold ourselves to. Not values exactly, the floor under the values.
We take pride in the quality of what we produce. Whether it's a workshop, a prototype, a strategy document, or a line of code, we'd rather ship one thing beautifully than three things adequately. Progress over perfection doesn't mean progress without standards.
AI will have negative impacts. We don't shy away from that reality. We build with intention, advocate for responsible use, and hold ourselves accountable for the downstream effects of what we create. Not a checkbox, a lens we apply to every decision.
We're a small team by choice. The people you meet on a discovery call are the people who do the work.
15+ years in digital strategy, product management, and business transformation. Previously Partner and COO at Domain7, an award-winning digital agency, and founder of Civil Space, a community engagement platform, both acquired in 2022.
25+ years across enterprise technology strategy, client relationships, and business transformation. Two decades at Compugen, ultimately as Chief Sales and Marketing Officer and President of Compugen Systems Inc. (US), helping grow the firm from regional provider to nearly $1B in revenue.
30+ years bridging business strategy and technology delivery. Over a decade at Appnovation, ultimately as Senior Business Consultant and General Manager for Asia-Pacific. BA and MSc in Computer Science. Certified Scrum Master, Product Owner, Agile Coach, SAFe, and Change Management.
15+ years delivering digital transformation across Canada. Specializes in technology ecosystem assessment, business process reengineering, and system consolidation. VP and Director-level roles at TraceSafe, SHAPE, and Fresh Tracks Canada.
7+ years in product management, digital strategy, and business transformation across BC's public sector and enterprise clients. Previously Senior Manager at CBTW, leading product on their largest digital transformation engagement in Canada. Earlier delivery work spanned projects for organizations including BC Hydro, TransLink, and the BC Nurses' Union.
Strategic facilitation and human-centered design across government, technology, higher education, and healthcare in North America and the UK. Author of a Remote Facilitation Guide read by 3,000+. Has led Sam engagements with the City of Vancouver, MOSAIC BC, CGLCC, and TWU.
15+ years across user research, interface design, and frontend development. Reuben has led cross-functional teams building SaaS platforms and user engagement tools, bringing full-cycle product experience that bridges strategic vision with practical implementation.
Two decades of operational leadership across technology, real estate, banking, and law. Former COO of Clark Wilson LLP. Named one of Canada's Best Executives in 2021 by the Globe & Mail.
Behind the named team is a deep bench of trusted delivery experts, advisors, and support staff. We bring in the right specialist for the work, without staffing up permanently, and without offshore handoffs.
We partner with brilliant people. We're growing, and we're always looking for individuals who connect with our values, lean into their curiosity, and want to solve problems that haven't been answered yet.
At Sense & Motion, we embrace diversity and create a welcoming, respectful, and supportive environment for all team members. Open-mindedness and individuality are how we build the work. Our dedication to high-quality outcomes fuels our goal of building an exceptional workplace experience.
We're cross-disciplinary by design. If you're a strategist, designer, engineer, or facilitator who's curious about applying your craft to AI work that actually lands, we want to hear from you. To express interest in current or future opportunities, reach out and share a bit about yourself.